Sustainability
Where good things come from.
The Wonderfield Group
We reach customers across multiple routes to market, selling over 500 million trays of fresh sushi a year.
Generating $2.9bn+ in system sales
Via our portfolio of market leading consumer brands; AFC, Bento, Snowfox, Snowfruit, Sushi Circle, Sushi Izu, SushiTake, Taiko, YO! and Zenshi.
In 12,500+ locations*
Across kiosks, sushi commissaries and restaurants internationally.
Over 5,500 team members
We have over 5,500 team members part of the Wonderfield Group across the globe.
We bring together and drive sustainable growth across 10 outstanding brands that serve a large and growing international customer base.
About us
The Wonderfield Group serves a large, attractive and fast-growing international market, reaching consumers across multiple channels. We sell over 500 million trays of fresh sushi a year worldwide.
Find out more about what we do & how we do it, the size and scale of our business in key markets, our portfolio of brands, our retail partners, our vision for the future and our history.
Our mission
We are a market leader in the large, attractive and fast-growing food market, whose popularity is driven by being at the heart of four major food trends:
Freshness
Demand from retailers for innovative fresh food concepts that drive higher footfall and create points of difference.
Convenience
Increasing appetite for convenient solutions within our busy lives - food is now a multi-location purchase.
Health
Increased consumer interest in, and adoption of, healthy cuisine.
International cuisine
Increased consumer appetite for international cuisine and new, exciting & adventurous food options.