Our market position
About us
We are the Wonderfield Group: A leading international multi-channel food business.
Inspired by generations of Itamae (sushi chefs), we are proud champions of a more considered approach to food. One that celebrates the rituals of good for you, fresh Japanese cuisine, and makes it more widely accessible. We exist to create better food for everyone.
Our key statistics
We reach customers across multiple routes to market, selling over 500 million trays of fresh sushi a year.
9,000+
In-store sushi kiosks
65
Innovative restaurants
3,700
Grab & go locations
50+
Retail partners
We bring together and drive sustainable growth across 10 outstanding brands that serve a large and growing international customer base.
What we do
At Wonderfield Group we believe in eating well without compromise, wherever and whatever the occasion. We believe great food can be healthy, delicious, affordable, fresh, and convenient.
We spark curiosity
We create a wide range of healthy, accessible, fresh food that sparks curiosity with bright and beautiful tastes and experiences.
We challenge the status quo
We provide fresh, healthy and delicious meals and snacks for every day and any moment - offering new choices that help evolve and improve the ‘grab & go’ category.
We craft with integrity
Integrity is the foundation of everything we do - from sourcing, to food preparation to sustainability.
The future
Our vision is to be the #1 food business for revenue growth, brand recognition, stakeholder value & sustainability.
We will continue to spearhead the growth of our exciting food categories - bringing good for you, accessible, fresh food to more people around the world, across more channel & locations, on more occasions and in more innovative ways.
